Thoughts, musings, observations, practical advice, and not-so-gentle chidings from an inside perspective gleaned after years of managing an independent publishing company. (Note: as a rule, I will not be responding to indvidual posts.)
X I was asked recently to write an editorial for Civil War News about the state of Civil War Publishing. Here is the article, which made th...
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How Hard is it to Sell Large Numbers of a Given Title?
How hard is it to sell a book?
"To get a sense of the odds, in a random analysis of 1,000 business books released last year, Codex Group, a publishing consultant, found that only 62 sold more than 5,000 copies."
--New York Times, March 30, 2010
Now, which pool is larger, business readers or niche history?
It never ceases to amaze me when an author (almost always a new one), submits his manuscript and then tells me to make sure and print at least 50,000 copies for the first run. I usually smile and attempt to temper expectations. "Remove one of those zeros, Sam, and you might be in the ballpark."
Then again, that reduced number might be twice the number you actually sell.