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Tuesday, August 10, 2010

All Platforms Electronic

In cooperation with our distributor, Casemate, we are submitting all our titles for formatting into every platform for electronic readers (iPad, Sony Reader, Kindle, Nook, and so forth).

We have already introduced a select number of titles in Kindle, and the results have been about as we expected: a handful of sales, but nothing overwhelming.

One of the discussions currently underway is whether the Kindle (or any e-book, for that matter) should be released simultaneously with the print edition. One school of thought says yes: hit it all at once because some people will purchase the e-book who would not otherwise pick up the traditional print edition anyway, and some will pick up both versions. The second school of thought (to which I currently subscribe) is that you wait about 60 days to release the e-book so as not to chip away at the print edition sales.

We are watching this dynamic unfold now. Stay tuned.



Anonymous said...

Don't hold your breath waiting for the 'dynamic' to 'unfold.'

It's too little, too early.

poppie_1138 said...

It's economics isn't it? Whats going to make more money. Another thing worth considering is not everyone has access or wants access to a Kindle or its relatives. A tradition version is low maintance and easy to grab off the shelf.