Barnes & Noble (BKS), the largest book store company in the US, recently disclosed that sales from November 1, 2009 to January 2, 2010 were down 5% to $1.1 billion. Same-store sales were off 5.1%. BKS is up against a rapid increase in book sales over the internet which is dominated by Amazon (AMZN) and includes large retailers such as Wal-Mart (WMT). The rise of the e-reader and e-books is also in the process of undermining “bricks-and- mortar” book buying traffic. BKS peer Borders (BGP) recently closed 200 of its Waldenbooks outlets and fired 1,500 people. Barnes & Noble has 775 outlets and 636 college bookstore. BKS will have to push online sales, marketing of it Nook e-reader, and close at least 100 stores.
Read more here.
. . . Which explains why (most) Savas Beatie authors understand when we tell them, if you really want to sell niche history books and expect a royalty check larger than $100.00, you better be active, aggressive, involved in social networking, etc. . . .