Thoughts, musings, observations, practical advice, and not-so-gentle chidings from an inside perspective gleaned after years of managing an independent publishing company. (Note: as a rule, I will not be responding to indvidual posts.)
I was having a discussion with a fairly well-known author of history titles the other day and was using various publisher-speak that threw...
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"If you the publisher sells X copies of my book, I will earn about $Y and you will earn $Z. That is simply unfair."
"That is gross dollars, with no guarantee after putting up the price of a car on what is essentially a bet," I replied. "How is that unfair?"
"You publishers do alright," he continued. "I am thinking maybe I should just publish my own book."
I chuckled (silently). "Certainly you can do that, and for some authors it works out fine. For most, it does not," I answered as gently as possible while lighting an expensive Cuban cigar with a Ben Franklin. And then I explained to him what he will have to do if he does not want to store a garage full of books for the next decade. "And of course," I concluded, "you can do all these things and still have a garage full of books--and no money."
The graphic (below) is a good illustration of what I tried to explain to him. If they only knew. No one gets into the publishing business for money. It is a virus. And there is no real cure.
"Ah, OK, I see what you mean," he replied. "Can you explain all this in an email for me?"
"No," I answered. "I think you get the point. Good luck."