Wednesday, January 26, 2011
Will Borders be Here in 2012? It Might be--If Amazon Steps In
I hear some of your shouting at your monitor, "Savas, are you nuts? Brick and mortar is old school--a decaying way of doing business." Really? What about Apple? The naysayers were entirely wrong when some years back they said selling out of stores was a bad idea and would never work. How's Apple doing these days?
And who has a brand as powerful as Apple that also begins with the letter A?
Amazon was launched with the idea of being a virtual company. But the pending breakup and sinking of RMS Borders might offer Jeff Bezos and Company a fabulous opportunity to turn the world upside down yet again--and still be in the driving seat.