The battle for Middle Earth has, er . . . sorry. (Watched all three uncut HD Lord of the Rings the other night and can't get it out of my head. Let me start anew.)
The hardware e-wars are in full bloom, with gloves off as Amazon leverages its muscle by lowering its Kindle Fire price to a mere $199.00. That has really turned up the heat on Barnes and Noble, which has essentially bet its future on the success of the Nook. The Kindle Fire is cool, I admit, and I nearly bought one, but then read an interesting comparison with the Nook (which turns out is better e-reader for the money. Click here to read that comparison.)
The effort and cost to market the Nook against Amazon has cost B&N substantially, even though product sales rose 85% to 220 million for the fiscal second quarter. Not too shabby, and a good predictor of where we are heading.
Read the full article here, which I recommend if you are interested in this sort of thing.