We live in the Internet age. If you do not have a powerful website, you don't exist.
According to reliable sources, Borders, Inc., has spent many, many millions on a website that is supposed to be cutting-edge, informative, easy to use, and drive sales directly through Borders (or some subsidiary arrangement they have crafted). As of this writing, it has still not launched.
If you want to visit a Borders website today, where do you think it would take you? In case you have never clicked www.borders.com to see where it goes and where it has been sending business--try it.