Better late than never, I suppose.
I have been telling managers of chain stores for years that they should tell corporate to reduce inventory as needed and turn as many titles as possible FACE OUT. The Wall Street Journal reports the idea (not mine, of course), has struck someone as viable. Click here for the story.
The average customer walks into a store and is faced with thousands of books spine-out. How many does he remember once he leaves? How many titles would he have picked up if he had seen the full front of the jacket and title?
Some managers thought this was a good idea. Most shook their head and told me that would never fly.
Most publishers cannot afford to pay for face-out display on front tables and end caps, and yet these same publishers often produce better books than the bigger NY-based houses.
Maybe this idea will help boost Border's revenue and its sagging stock price. Maybe not. They still have to do something about this problem, however.