Which Campaign is the Most Interesting to Sfudy?

Thursday, March 20, 2008

Preparing for Book Expo 2008 In Los Angeles

Although many or even most book readers have never heard of it, Book Expo is the book world's largest North American gathering of industry professionals. While members of the public attend (tickets are expensive), it is largely a pow-wow for insiders to meet and discuss publishing issues, sell rights, promote and cross-pollinate forthcoming titles, schmooze--and drink and eat too much with friends you often see but once or twice a year.

The Book Expo experience is also utterly overwhelming the first time or two you attend because literally thousands of publishers and other professionals display their wares. Many offer free books and other premium items, author signings, and much more. For book lovers it is akin to a kid stepping into Willy Wonka's Chocolate Factory with a free pass to taste, touch, smell, and eat as much candy as you like.

Many publishers do not require a booth there because the price is very expensive, and good walking shoes and some energy can put you wherever you need to be. However, we have grown substantially over the past few years and have done so with the right national-interest titles to necessitate the reservation of part of Casemate Publishing's space. Casemate is our distributor into the book trade. The table space and booth area allow us to schedule meetings with authors, media people, foreign rights professionals, and others.

In 2006 in Washington, DC, we kicked off a major signing of galleys with Gary Moore's Playing with the Enemy. He signed 250 galleys, met reviewers and media professionals, talked with sales reps, and more.

This year in Los Angeles we will feature another significant book and author. He will sign galleys, meet and greet a host of industry professionals, and kick off what we believe will be a major release, tentatively set for September 15, 2008.

More on the author, his book, and the campaign in a later post.

--tps

2 comments:

dw said...

I remember fondly our first Book Expo in Los Angeles. We ran into one of my co-workers from Sharper Image -- Doug Payne -- who was promoting his novel (I knew him only as a copy writer for the TSI catalog, but of course there's a budding novelist in all of us).

You and I drove back to the Bay Area reading aloud from excerpts of "Youth in Revolt, the journals of Nick Twisp," laughing so hard we could hardly finish it. Movie rights were sold long ago -- I keep expecting to see it some day.

http://www.nicktwisp.com/page8.html

David

Theodore P. Savas said...

Hi David

That may have been the funniest 8 hours of road travel I ever experienced. I read part of the book again a couple years ago. Still hilarious. I also exchanged emails with Doug. He had sold a tv pilot (which failed), and says the first signed edition goes for some 200 bucks now. So I stuck it on a higher shelf. My son doesn't need to read about a maniac teenager who was constantly self-abusing himself; I don't want him to go blind yet.

Hope all is well. Get up here soon, will you?

--tps